8

Top 10 Reasons Why Basic Bitch Palates Love Adjunct Stouts

Between PIRATE BOMB, and BA MEXICAN CAKE SETS and BA ABRAXAS and BIGGELESWADE DERK LERD AND STONE’S NEW CINNAMON TOAST AFTERBIRTH PLACENTA EXTRAVAGANZA: we have been perineum deep in adjunct stouts. There is something about the allure of all them ingredients on the label that drive basic tickers absolutely banana sandwich. Today I try to sum up why n00bs and sundollar nippled basement dwellers LOVE THEM ADJUNTIFIED STOUTS:

1. THE ABV
Most people attempting to stretch their anuses in the beer game go micro -> hop head -> stouts -> big barrel aged beers -> and end up as the permavirgin lambic coveter you take pity on wearing a tribly scribbling in a Moleskin, shit people should never read. Those journals look like Kevin Spacey’s from Se7en. But in the middle of this degenerative reverse evolution, pussy tickers get it into their heads that a high abv is something difficult to pull off, and they are forged from the cauldron of Hephaestus just because they can slam a 13% abv beer. If you go to any basic bitch bottle share there will always be one dude talking about taking down HUUUUGE BEERS, his swampy armpits redolent with pasta water. Adjunct stouts serve up some high abv and that is anomalously a point of pride for people who don’t know shit. They eat it up.

2. THE COLOR, BRO
If you add chocolate or black patent malt to 168 degree water, you are a fucking genius and god among men. I know most people see you as a sugar water stirring fuckup who was dishonorably discharged from the Coast Guard, but you learned HOW TO MAKE WATER DARK AS FUCK. Basic tickers love this shit. They use tired ass adjectives and sheet it on the glass to get those furrowed foreskins pull taut. To their even more basic friends, its a sign of bragadocio when they get to pop wheelies with adjunct laden dark liquids. SOMEDAY YOULL GET ON THIS LEVEL MAN “OH WOW I DONT EVEN SEE HOW YOU CAN DRINK THAT, ALSO YOUR TEETH LOOK LIKE BAKED BEANS, WOW.”

3. Flavors Any Dipshit Could Identify
If you haven’t tried that many beers, life can be a dizzying mystery of tastes and smells. NO ONE CALL TELL ME WHAT I SUBJECTIVELY TASTE IS WRONG. Is usually what someone who is completely fucking wrong will say. The basic bitch ticker loves adjunct stouts because the label says it right there. It’s like life insurance for their shitty impressions, no one can tell them that vanilla is not in there BECAUSE IT SAYS VANILLA RIGHT THERE ON THE LABEL MOM, GOD TELL ME BEFORE YOU COME DOWN HERE TO DO LAUNDRY. FUCK. Also, adding a fuck ton of an identifiable flavor makes it so they don’t need to learn about things like yeast strains, fermenting temps, or any nuances monoculture aspects. THEY JUST GET TO POINT OUT THE FUKN CINNAMEN BRUH!!!!

MFW i see someone offering up adjunct stout for an almost identical beer

MFW i see someone offering up adjunct stout for an almost identical beer

4. Loose Familiarity with the Base Beer
Usually a barrel aged adjunct stout has some sibling that the local dipshit picked up at the local Binny’s. It makes them feel safe and secure knowing that not only will they have tepid observations BUT THEY GET TO MAKE OBVIOUS CONTRASTS AS WELL. While the regular stout was chocolate, the one filled with a shitload of Ancho Peppers TASTES LIKE ANCHO PEPPERS HOLY FUCK 100/100 BJCP SCORE. It is also this grounding in the pedestrian that makes these tickers want the EVEN RARERER VERSION SO MUCH MOARRRR. Sometimes the adjunct versions are even shittier, but that doesn’t matter. Just imagine the look on that Birmingham Homebrew Club’s faces when you roll up with the LIMITED VERSION of some shit they got at the grocery store. King among sleep apnea afflicted men, indeed.

5. U GET TO BE THE BIG MAN AT A BOTTLE SHAER
Most beers that you can drink by yourself don’t lend themselves exclusively to sharing it amongst your 13 closest degenerates. If someone asked me to split a Fantome Ete 13 ways I would LOL and show them where the Hennepin is located. However, if you have a 15% adjunct stout, it begs to be shared like a Burning Angel model. The guy whose personal life is in shambles get to feel special and relevant for a fleeting moment for pouring 1oz into a semi-stranger’s glass. Transitions lenses be fogging up hard when that cocoa version comes out, oh shit AND THE PEANUT BUTTER ONE TOO GUYS LETS ALWAYS INVITE THIS SOCIAL MAVEN.

6. Low Bottle Counts
Plenty of styles have low bottle counts, but who the fuck is trying to drink a SAISON AMIRITE? That’s barely a step above a hef. But when it comes to produce laden stouts, those bottle counts are gospel, regardless of what is inside of them. Often times, someone will tell you the bottle count before they even tell you what the fuck the beer is, as though that’s some MSRP necessary information. Again, we can chalk this up to two parts feelings of inadequacy and one part wanting to have the most tumescent beer pud while standing in line for, you guessed it, more fucking beer.

If you don't know how to respect adjunct stouts, maybe you need to take a break from the trade boards until you get your shit together

If you don’t know how to respect adjunct stouts, maybe you need to take a break from the trade boards until you get your shit together

7. GOTTA COMPLETE THAT FUKN SETTTT
The compulsive behavior exhibited by the mid-tier beer nerd lends itself nicely to collecting: most nerds went from pogs, to pokemon, to magic the gathering, to fake numbers from women who were repulsed by them, to setlists from bands no one gives a shit about, until finally that completionist glow of having three slightly different versions of the same beer. Beyond just letting them rot in an Ohio basement, which is sick as fuck in itself, you also get to show them off when one of your 4 friends from the bowling league comes over. Tucked in glass cases like aborginal artifacts, too esoteric for the common guzzler to wrap his mind around. NO YOU FUKN IDIOT THAT ISN’T BOURBON BARREL …that’s the RYE BARREL. I await the day that the holofoil vvariant labels are released and shit gets really real in the field.

8. Become a Master of Comparing Shit No One Cares About
If you have 5 minutes to burn while sitting in your cell on death row, ask a beer nerd which variant he liked best from the 4 versions of the recent adjunct stout. I hope you brought a blankie and some snacks, that monologue will feel endlessly long, like chain smoking Salvia end on end. If you have ever heard one of these philippics you will know that cascading waves of “bourbon had more…but brandy was a touch sweeeter…we all agreed that tequila was too…oddly I loved the malort barrel…” just whipping through the air like a gawdy baton of wasted calories. It would be like if there was a Koren War for decadent dipshits and these people enlisted HARD on those one way missions. Then they return with some stories to tell, real gourmand shit that will chill your soul, you aint heard cardinal or ordinal lists like these before motherfucker, that goateed warrior HAS TASTED SOME THINGS YOU CANT EVEN IMAGINE.

9. FOMO Immunity
If a brewery releases a limited beer that most people miss out on, you can expect that shit to be alluded to a million times over as the benchmark of human progress and palate calibration. If you never tried Southampton Black Raspberry Lambic, then you don’t know SHIT and can’t comment on anything until you do. Take that paradigm and make it tenfold worse because stout aficionados are the absolute fucking worst in this regard. If you miss out on one of the 84 BOTTLES of Apple Brandy Huna, then, why should I even fucking listen to this person, it’s like he lives in a stinky cave and subsists off of hearts of palm. Ok you had CALI BRANDY but whoa whoa, easy buddy, the adults are talking about APPLE BRANDY, why don’t you return to your duplo blocks or whatever it is you put in your mouth. Ticking rare stouts gives you an immunization from anyone being able to ever reference something YOU MAY NOT HAVE TRIED. The shield also works as a weapon in case someone is pulling rank, you just cut their asses down to size by referencing OH YOU HAVENT HAD JUST RUM BARREL HUNA? ONLY THE DOUBLE BARREL ONE EVERY TRIED? OH WELL I CANT EXPECT YOU TO UNDERSTAND. Then disappear in a cloud of black malty smoke like Altair.

with great gourmand power comes decadent responsibility

with great gourmand power comes decadent responsibility

10. Insightful 1oz Blending by Drunk Assholes
If merely trying the beer wasn’t sufficient, be sure to instagram a bunch of pics of you and your 14 closest homies pouring nominal amounts from the bottom of the bottles to make THE ULTIMATE BLEND. Because then if people tried them individually, you can always piggy back on the ULTIMATE blend of adjunct stouts, to one up anyone. Basic bitch tickers love this because it makes them feel novel, like if Armand or Uli got into a severe car accident and acted like a complete asshole for the rest of his life. And the thought of being a part of that creative process is like Marcel Proust dipping his madeline into tea, a wave of bitch ticker memories wash over these pedestrian ass traders like a Remembrance of Things Past.

So there you have it. If you didn’t understand it before, now you see why the world of meaningless adjunct liquids is so meaningful to people who have little and predicate their self values upon 1%er limited consumables.

JUST WHEN YOU THOUGHT THE STOUT GAME WAS SUPREME

JUST WHEN YOU THOUGHT THE STOUT GAME WAS SUPREME

5

FINALLY: The Christian Argument to [DONT] Drink Beer

I am sure both of the DDB readers saw the recent EARTH SHATTERING EXPOSE on Christians and beer drinking. If you somehow missed it, like you were in detox after new years, or your Yu Gi Oh tournament got way fucking out of hand, HERE IT IS:

http://www.nathanrouse.org/2014/01/01/a-caution-for-every-christian-that-drinks-alcohol/

You wake up thinking you are going to have a fun new year, post some pics of your ribald good times of you and your escort friends drinking: OH WAIT YOU ARE AN ENABLING ASSHOLE. I have just one question for you labiamouthed heathens, when you posted that picture of Fantome Pomplemousse, did you have any idea you were being a cruel temptress to all those people who have no idea what the fuck Pomplemousse is? Well you are, and your esoteric beers make our lives HARDER.

Every time you post a photo of a barleywine, a brewer stomps on a baby hedgehog.  Post wisely.

Every time you post a photo of a barleywine, a brewer stomps on a baby hedgehog. Post wisely.

“The often overlooked sin that is rearing its ugly head are Christians displaying their love and consumption of alcohol to those around them in public and on social media, when there are many around them that struggle with this temptation and addiction.”

I bet your insensitive ass didn’t give two fucks about your alcoholic friends who would deeply pine over that picture of Selectie C, despite the fact that they have no fucking clue what it is. Esoteric beer drinkers are enablers and a scourge upon social media. I can’t tell you how many times I have seen someone open a 2005 Gratitude and suffer cascading relapses. Your rare beers are ruining the lives of others, you selfish prick.

“We sin against other Christians and “wound their conscience” (as well as sin against Christ) when we openly act in a way that would cause them to stumble.”

You thought you were being showy with your disgusting bottle of Moscatal Dark Lord, but you didn’t know you were wounding tens of tens of souls. While we are on the subject, why did you invite your new girlfriend to our tasting dressed like that. Like seriously, was that a BEBE dress? I haven’t seen a size 3 girl in months and you have to bring her around the rest of us 18-minute-milers and lead us into temptation. I have news for you though, I will never cheat on my Zoosk girlfriend or my secondlife wife. They don’t know about one another. I WILL PREVAIL DESPITE YOUR BEER TEMPTATION AND SOME GIRL WHO WASHES HER HAIR.

Please enjoy your barrel aged stouts in silent, unposted shame.  Think of the children.

Please enjoy your barrel aged stouts in silent, unposted shame. Think of the children.

“Now, before you say you only do this with others that are like-minded or with your spouse, let me ask the following questions:

Do you highlight or joke about your drinking in person or on social media (posting pictures of your margarita, wine or bottles of beer)?”

We have all seen your albums and albums of alcoholic beverages, those half ounce pours of Dave, those casual afterbrunch Mimosas made with ’99 Bellevue Lambic: THEY HURT THE MOST. As my readers are aware, I have championed not drinking beer for years. I have ever kept a comprehensive gallery of beers to avoid so that people can identify a Kaggen! if they see one and be like “wait hang on, that’s not Kombucha, I am not drinking that shit.” Despite my efforts, they are groups on the internet that still oppress those subject to the lashes of temptation. It doesn’t help that you post pictures of succulent reubens when you I AM ON A LOW SODIUM DIET SO THAT I CAN GET BACK TO MY BOWLING LEAGUE. I don’t need to see thick cut sauerkraut just nestled on cascading folds of salty corned beef, you insensitive foreskin rimmer.

If you want to publicize your beer life, you should have a private website, something with an account, and a circle of likeminded friends. I for one don’t need to see your tawdry filth, Framboos cascading over erect nipples, or whatever the photos look like. I don’t look at that kind of stuff. I come home from a hard day of work, deeply inhale in my hairdoll collection and watch Super Fun Night like a decent person. I don’t need top tier lambics to have a good time.

You can't begin to understand other people's dark temptations.  Please refrain posting anything, starting with beer.

You can’t begin to understand other people’s dark temptations. Please refrain from posting anything, starting with beer.

“Do you drink in public when there’s a good chance you might meet someone struggling with alcohol?”

You probably do. Just being forthright with your good times, pressing your dick against the deli glass in the grocery store with careless impropriety. Listen, it’s not that hard. If you engage in anything that might tempt someone else, do it alone in secrecy, or not at all; don’t go drenching those chiseled abs in Wooden Hell. No one wants to see that, in fact if you just want to send those directly to my inbox for proper disposal I will make sure no one is hurt by your tawdry filth.

I will close with this truth:

“I love you and I don’t want anything to dim the light that’s shining in and through you.”

I drink these shitty beers for you, every single Truffle Abduction variant, for you. I get rid of these obscure mid-2000s saisons to protect you. I don’t want your light to be dimmed by walez.

49

You Are Not a Brewer, You Are a Panhandler with a Kickstarter Account.

Here’s a general business tip to anyone looking to start a mediocre brewery in 2014: if the initial funding for your shitty project involves shaking an alms cup on the internet, your beers will probably taste like afterbirth. Consumers are dumb, beer drinkers are even dumber. Dipshits regularly pay hundreds of dollars for bottles of beer that have marginally worse analogs available off the shelf. Remember when I reviewed fucking Depuration? that should be proof enough that the craft beer world is full of cockstains without mountains of disposable income.

One thing about beer nerds though, they have excellently calibrated bullshit detectors. You may beguile them into paying $250.00 for a Reserve Society that promises 2 glasses and a plaque, but even the sloppiest mantits will not pony up money FOR BEER THAT DOESN’T EVEN FUCKING EXIST. Recently there have been ropes and ropes of precum turned out by “brewers” who promise eternal anal massages for pennies on the dollar and forthcoming ambrosial treats. If you saw one of these people on the street they would look like this:

Future master brewer at work

Future master brewer at work

Most of these smegma projects are two assholes with a 10 gal setup who have drank enough of their own shitty red ales to decide that they are now professional brewers. Wanking it in a garage every other Sunday doesn’t make you a professional, no one sees me putting up a Kickstarter to fund my Daredorm account. Most of the time the Kickstarter makes oblique promises that range from “one wish” to “potentially nothing.” Let’s say you had a raging hard cock to make sure Oregon City got some janky irish ales, DON’T YOU FECKING WORRY:

That’s right, for $500, you can DESIGN A BEER THAT MAY LIVE ON FOREVER (if all the permits and equipment and tap licenses and zoning permits and municipal compliance papers and merchandising rights are locked down: FOREVER.) Chances are, if you are letting random fucking people stumble in and start designing recipes, your shit is likely going to make Short’s Brewing look like a purist domain.

How about this, do you have fucking Alzheimers? Are you totally incapable of finding a bottle opener but need to get drunk to forget about that one night in Cinncinnati? OH SHIT AN APPLBEES MUG WITH AN OPENER BUILT INTO IT:

Next time when you wanna sip Framboos out of a clunky shitty plastic mug, YOU WONT NEED TO FIND ANYTHING TO GET THE CORK OU- oh. Shit. This technically isn’t from brewers, but I am sure it will make any virgin/Steelers fan happy.

If you donate $10,000 to my horrible anuswater startup you will receive one baby Pangolin.

If you donate $10,000 to my horrible anuswater startup you will receive one baby Pangolin.

Perhaps you want to see Colorado’s struggling beer scene finally get the legs that it so desperately needs. Maybe you read Jurassic Park one too many times and now draw erotic dinosaur fan fiction. Well these guys at Fossil Brewing have you covered:

If you donate $1,000.00 to them you get…TO NAME THEIR FERMENTER. I am not shitting you up the dick, you will ascend to a God-like level and be able to his the ultimate apotheosis in naming a huge aluminum cylinder. The woman that works at Chik-Fil-A has 5 dildos, each with a different name. For way less money you can name her next marital aid and feel good about helping people under the poverty line.

I was just gonna waste hundred of dollars on heroin this year but then I saw this dude IS GONNA MAKE BROWN ALES HOLY FUCK

I was just gonna waste hundred of dollars on heroin this year but then I saw this dude IS GONNA MAKE TRADITIONAL BROWN ALES HOLY FUCK

Maybe you didn’t read about it in the news but Phoenix is in a state of complete national emergency THERE IS NOWHERE TO PURCHASE A QUALITY CZECH LAGER. Co-eds from Tempe have been bussing in and sucking cocks just to land precious bottles of that rare libation. Have no fear, these guys are here to save the fucking day:

You may be thinking “wait, what qualifies these guys to take upwards of a G from me?” Uh well, a little something called “AWARDS” maybe youve heard of them? Unnamed awards from PLACES. Also, “[the brewer] showed up to a local Oktoberfest with a cinnamon sourdough concoction. His kegs were dry long before those of the local breweries surrounding him. People asked “Sourdough and cinnamon? Why?” His answer was simple: “Because I can.” It is with this tenacious “Because I can.” mentality that he approaches each and every brew.” BECAUSE IT IS ARIZONA SO FUCK YOU.

WAIT FUCK HOW MANY LOGO PINT GLASSES FOR YOUR IMAGINARY COMPANY DO I GET HANG ON I NEED TO SEE IF I CAN LIQUIDATE MY 401K REALLY QUICK

WAIT FUCK HOW MANY LOGO PINT GLASSES FOR YOUR IMAGINARY COMPANY DO I GET HANG ON I NEED TO SEE IF I CAN LIQUIDATE MY 401K REALLY QUICK

In summation, if you don’t have a legitimate business plan, real backers, financial acumen, a tested product, a consumer base that actually gives a fuck, unique beers that don’t rely on shitty adjuncts, and a proven track record beyond praise from your alcoholic/child molester uncle: you probably shouldn’t be opening a brewery. Get back to selling oranges by the freeway and dreaming of your TRIPEL ORANGE CREAM DREAMSICLE WITBIER AGED IN GRAND MARNIER BARRELS AND HONDURAN TEARS.

Post your favorite shitty kickstarter in the comments section.

2

Thousands of Overweight Beer Hobbyists Resolve “NO BEER IN 2014” and Endure a Record-Breaking 4 Days of Sobriety

The New Year is a time for ambitious resolutions for some people: learning a new language, spending less money on clothes, or quitting smoking. For others, the New Year’s Resolution means not being a sloppy alcoholic diabetic for upwards of half a week.

“I know 2014 is going to be my year” Jacob Wilkerson declared while picking out all of the Sunchips from a bag of MunchEms. “It’s like, there’s more to life than just drinking beer, inputting it into my phone, talking about it, and then spending all my $230 a month of disposable income on it,” Wilkerson noted while losing his breath declaring the compound sentence, “its just like…I am better than…that.” Jacob is one of many basement-dwelling thirty somethings who has resolved to take on this ambitious challenge for the New Year. Last year, Wilkerson put up a staggering 4 solid days of sobriety under his resolution and was the talk of his local homebrew club, Paying Attenuation. “They couldn’t believe I skipped the Hopslam vertical tasting on January 1st, and when they saw how I was fitting in my Anchor Blue jeans, the guys knew it was serious,” Jacob stated succinctly after eating 3 Taco Bell stuffed Nacho’s followed by a 32oz Baja Blast, “it’s all about goals and keeping your progression in sight.”

LukeAllen1

One such hopeful, Michael Dimitrio, noted his successes the past year. “I made it all the way into mid-January without having any beer, well if you don’t count tasters, because that’s not like a whole beer. Tasters don’t count.” Dimitro noted and washed his Tired Hands screen print t-shirt in his grandmother’s kitchen sink. “It will be good for me, it’s not like my life revolves around beer. I have visitation rights of my kids every other weekend and an awesome job at a metal fabrication plant, people act like focusing on sugar water makes me some kind of loser,” Michael tacked up his Three Floyds hop harvest wall calendar and drew an “X” through January 1 while eating cold cookie dough. “I am definitely NOT a loser. If you dont know the difference between a Biere de Garde and a standard Farmhouse, maybe you are the fucking loser,” Dimitrio noted sagely.

While the three most prolific beer sites annually note a marked downturn in traffic from their 2200 most prolific/diabetic contributors, Okcupid and Zoosk.com note a consistent uptick in new members every year during the first week. “Oh the ‘Beer Nerd Influx?’ ha, yeah we get that every year, like clockwork,” noted Plentyoffish.com analyst, Daniel Thomasson, “it is a sudden influx of newly-sober, overweight men who have decided that they are ready to mingle with the opposite sex again. It’s a beautiful thing really.”

Indiana-resident, Daryl Abrahms has already set forth plans for his new sober lifestyle, “I am definitely working out like, every day. I played second string noseguard 12 years ago, so I figure after quitting beer I should be back in my highschool shape in a solid 3, maybe 4 weeks if I hit the low resistance cardio real hard,” Abrahms noted while drinking a glass boot full of 14% coffee stout. “Well I can’t just quit beer for 2014 and leave all my coffee stouts to fade, that would be fucking dumb,” Daryl opined while showing off the opulent IKEA racks in his leaky cellar lit by a single bulb. “I will probably carbo load with all my hoppy beers just before the New Year, to make sure they don’t fade,” Abrahams commented while nodding pensively at his fitness/drinking regiment chart. “It’s tough but I think the hardest part about giving up beer is going to bars and talking to women about it. Girls get real intimidated when they see how intellectually superior you are if you start explaining the difference between a pilsner and a kolsch,” Daryl quipped while pouring a liter of malt water into a glass mug, “some people can be so ignorant, you wouldn’t believe.”

For the craft beer industry itself, it is the hardest 13 days of the year when this group of overweight middle-aged men make a concerted effort to improve their lives. “There are absolutely no beer releases during early to mid January, it is a ghost town,” noted Terrapin Brewing cellarmaster, Rodney Weinstein, “its like the world stops for almost two weeks and no one wants to consume 800 empty calories on a daily basis. It’s the worst time of the year, really.” In addition to the craft beer market, replacement part orders for ellipticals consistently skyrocket as gyms attempt to keep pace with their husky new patrons.

The 2014 year is shaping up to be a promising year for craft beer enthusiasts and maladjusted gourmands alike.

2

InBev Shattering Buttholes: YOU CAN’T HANDLE THIS 25oz EXTRA OUNCE CAN

Time to bust out the berber carpet underwear and rub your dickhole raw, InBEV IS NOW MAKING 25 OUNCE CANS:

SCIENCE BITCH: check out the fucking ICE COLD EASY INDICATOR.  Now you know when your bomber+ is COLD ENUFF.

SCIENCE BITCH: check out the fucking ICE COLD EASY INDICATOR. Now you know when your bomber+ is cold enough to press to your child’s forehead after a savage beating.

I can’t tell you how many times I have been huddled around a Detroit trashcan fire under an overpass and the topic of tallboys comes up. Reggie “Scabies” Washington once sagely noted that the 24oz can was anomalously saddled in between a bomber and a 750ml bottle and we all nodded intently. Well InBev has decided to directly address this issue with AN EXTRA OUNCE. If your wife isn’t listening and wont stop nagging you during Duck Dynasty, that extra ounce will give you the extra courage you need to go silently sit in your cold garage and watch Dale Jr. highlight footage on a VHS tape.

With that extra drop of crisp drippings from rusted undercarriage, you can truly appreciate the nuances of beer “as clear and bright as mountain air.”

Not sure how to break it to the neighbors that you are a registered sex offender? Carve this pumpkin and sit on the porch with your 25oz can, they will figure it out.

Not sure how to break it to the neighbors that you are a registered sex offender? Carve this pumpkin and sit on the porch with your 25oz can, they will figure it out.

The common objection to this bold marketing move is “why not just 40’s?” The point is well taken and, once Busch figures out a 40 ounce can, you too will be the envy of the Child Protective Services counselling room when you bust open your tiny barrel of succor. Think of the applications, how many times have you gotten to that lukewarm, bitter drop of urethral runoff and thought “just when I had reached my immersion point of cornwater lager, now it is gone like a brief adjunct candle.” Fear not, the good times keep rolling for almost two whole extra sips.

Think about what you can do with two extra sips:
– a gaff take where you spit it out when someone tells a racist joke
– honor your fallen homie who died attempting to jump a snowmobile
– demonstrate to your child’s mother that you aren’t an alcoholic by dumping those last precious drops
– toss it in the face of some liberal complaining about your trophy buck festering on the lawn because hey, you’ll get around to cleaning it, how is that his business anyway?

Hot on the heels of shit that was interesting to 7th graders in 1998, Bud's crack marketing team can do no wrong!

Hot on the heels of shit that was interesting to 7th graders in 1998, Bud’s crack marketing team can do no wrong!

If your palate isn’t nuanced enough to pick out the opiates in escort urine, fear not, this “1 Extra Ounce” sized can will be coming for Budweiser, Bud Light, Rolling Rock, Busch Light, Natural Light, Michelob Ultra & Natty Daddy, Busch Ice, Bud Light Lime Straw-Ber-Rita, Lime-A-Rita & Bud Ice and others as well.

I can sit here all day and try and cajole you into letting Adolphus Busch fart in your mouth, or I can just let them sell you this modern marvel:

“It’s more than just a new can or some new packaging innovation. And it’s definitely more than just one more ounce of beer. It’s our way of saying “Thank You” to all the loyal Budweiser drinkers who reach for the King more than any other beer.” SOURCE: http://www.budweiser.com/en/us/content/king-of-beers/article/the-new-25-oz-budweiser-can

The best way to encourage moderation, is that extra ounce. No single innovation has done more for the beer community, past or present. DDB would like to extend a huge NO THANKS to breweries who insist on using labia clapping 750ml bottles. I want a beer, not some sorority party where we all hit one another with goose down pillows jumping on a bed and you can’t even really tell if we are legal in the first place, you know? The last time I brought a fancy big glass bottle somewhere, everyone at the wake acted like I was acting in poor taste: so fuck you craft brewers, thanks for no extra ounces.

0

Local Online Beer Retailer Considers Completely Ruining Their Entire Fucking Site with Rare Beer Release

New York based online retailer, HalftimeBeverage is no stranger to the online beer racket. The site has provided quality craft beer wares and off-shelf items to customers for years without pause or interruption.

“We recently have begun contemplating completely fucking ruining our entire site with an online release,” noted site Administrator, Sanjay Singh, “things have just been going way too smoothely lately. It is time to bait our overweight nationwide audience with a small cache of “rare” beers.”

Pictured above: theoretical photo of a woman wasting hours online attempting to buy beer.

Pictured above: theoretical photo of a woman wasting hours online attempting to buy beer.

Mr. Singh is no stranger to the beer game himself and has assisted with the administration of Halftimebeverages since the site’s inception. “We once sold Brooklyn Black OPs online and our servers hit 82% capacity” he commented as he took a long pull from a Capri Sun, “we were shocked, I mean, have you tasted that garbage?”

The halls of HalftimeBeverage are busy with people walking to and from meetings concerning the forthcoming site crash. “We have about 2 cases of Goose Island Juliet, that’s pretty rare right?” one HTB intern inquired as the hushed meeting. “What we are looking to do is boost traffic to the site, sell bottles online to a number of people with orders we cannot possible fulfill and ultimately disappoint the fuck out of our customer base,” explained CFO of HalftimeBeverages, James Chalmbers “if we aren’t getting 404 errors for at least 5 hours after the sale, we have done something seriously wrong.”

Devin Millings is one such craft beer afficionado who plans to contribute to the crashing the complete destruction of the online retailer. “I don’t like standing in lines, plus I can keep WoW on my split monitor support while I push f5 repeatedly,” Millings noted while pushing fistfulls of Combos into his unkempt gullet, “I just want that Juliet, I bet it’s so fucking good. We don’t get that in Louisiana so it’s so rare. Mmm wow, I can almost already taste it.”

Servers are projected to be "completely fucked" for at least 2 weeks after the publicity stunt.

Servers are projected to be “completely fucked” for at least 2 weeks after the forthcoming publicity stunt.

Online marketing strategist Jacob Walmsly explained the publicity stunt succinctly, “what you do is post beers that people will want, and then disappoint the shit out of them. You get to spend weeks fielding complaints from angry consumers with zero stake in your company, remap your servers, make off-shelf beers seem rare, and altogether provide almost zero service to your customers. It really is a win-win for all parties involved.” Walmsly then drew a series of unlabeled Venn Diagrams to illustrate his opaque point.

“I don’t want to trade beers, that’s for losers” Millings observed, “if I can buy a marked up bottle online and show it to my homebrew club, then they will respect me. I have a Dunkelweissen brewi-” Millings noted as he rummaged through a bin of old Wizard magazines searching for a recipe that was unlocated at press time.

“At the end of the day, we want our server to crash and we are looking to disappoint a lot of people,” Chalmbers stated, “it makes us look relevant to a community of beer aficionados who don’t know what the fuck they are doing. Everyone wins.”

At the conclusion of the meeting, QC manager Michael Washinton inspected the three cases of Goose Island Gillian to be sold online, “all 36 bottles present and accounted for. If I were a dipshit with no Fedex account, I would be really excited to press F5 for 90 minutes and received nothing. Super excited.”