Time to bust out the berber carpet underwear and rub your dickhole raw, InBEV IS NOW MAKING 25 OUNCE CANS:
I can’t tell you how many times I have been huddled around a Detroit trashcan fire under an overpass and the topic of tallboys comes up. Reggie “Scabies” Washington once sagely noted that the 24oz can was anomalously saddled in between a bomber and a 750ml bottle and we all nodded intently. Well InBev has decided to directly address this issue with AN EXTRA OUNCE. If your wife isn’t listening and wont stop nagging you during Duck Dynasty, that extra ounce will give you the extra courage you need to go silently sit in your cold garage and watch Dale Jr. highlight footage on a VHS tape.
With that extra drop of crisp drippings from rusted undercarriage, you can truly appreciate the nuances of beer “as clear and bright as mountain air.”
The common objection to this bold marketing move is “why not just 40’s?” The point is well taken and, once Busch figures out a 40 ounce can, you too will be the envy of the Child Protective Services counselling room when you bust open your tiny barrel of succor. Think of the applications, how many times have you gotten to that lukewarm, bitter drop of urethral runoff and thought “just when I had reached my immersion point of cornwater lager, now it is gone like a brief adjunct candle.” Fear not, the good times keep rolling for almost two whole extra sips.
Think about what you can do with two extra sips:
– a gaff take where you spit it out when someone tells a racist joke
– honor your fallen homie who died attempting to jump a snowmobile
– demonstrate to your child’s mother that you aren’t an alcoholic by dumping those last precious drops
– toss it in the face of some liberal complaining about your trophy buck festering on the lawn because hey, you’ll get around to cleaning it, how is that his business anyway?
If your palate isn’t nuanced enough to pick out the opiates in escort urine, fear not, this “1 Extra Ounce” sized can will be coming for Budweiser, Bud Light, Rolling Rock, Busch Light, Natural Light, Michelob Ultra & Natty Daddy, Busch Ice, Bud Light Lime Straw-Ber-Rita, Lime-A-Rita & Bud Ice and others as well.
I can sit here all day and try and cajole you into letting Adolphus Busch fart in your mouth, or I can just let them sell you this modern marvel:
“It’s more than just a new can or some new packaging innovation. And it’s definitely more than just one more ounce of beer. It’s our way of saying “Thank You” to all the loyal Budweiser drinkers who reach for the King more than any other beer.” SOURCE: http://www.budweiser.com/en/us/content/king-of-beers/article/the-new-25-oz-budweiser-can
The best way to encourage moderation, is that extra ounce. No single innovation has done more for the beer community, past or present. DDB would like to extend a huge NO THANKS to breweries who insist on using labia clapping 750ml bottles. I want a beer, not some sorority party where we all hit one another with goose down pillows jumping on a bed and you can’t even really tell if we are legal in the first place, you know? The last time I brought a fancy big glass bottle somewhere, everyone at the wake acted like I was acting in poor taste: so fuck you craft brewers, thanks for no extra ounces.