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Batch 12 of Malt Couture is Live Now! Jack in the Box Paired with PnW Beers!

Batch 12 promo.JPG

We took the new Hashbox munchies from Jack in the Box and did a Hashizontal with beers from Ale Apothecary and Skookum.  The result was a mixed ferm we never intended.

http://bit.ly/Batch12DyingOfDysentery

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@alchemistbeer Focal Banger: Better than Heady. I know this will rustle people with Certified BJ palates.

Whoa, whoa, let’s put the pitchforks down and extinguish those torches. BOTH BEERS ARE WORLD CLASS. Focal Banger just goes hard and crushes it out of the park in a totally different and admittedly superior manner almost across the board. Let’s start oiling those cones and get back to them entry level hoppy palate roots in today’s roots.

Gemini, Focal's Majesty

Gemini, Focal’s Majesty

Focal Banger
The Alchemist
Vermont, United States
Style | ABV
American IPA | 7.00% ABV

WE DOING HOPPY BEER REVIEWS WITH A FULL NARRATIVE TOO, can you Digglett?

WE DOING HOPPY BEER REVIEWS WITH A FULL NARRATIVE TOO, can you Digglett?

A: This has that same turbid, milky, Sunny D meets Tampico sort of radiance that the Cicerone schools gnash their teeth over: SUCH A LACK OF CLARITY. This was to be expected, as the farmhouse game is pervasive and not everyone subscribes to the crystal clear SRM of generations past. That’s chill. The carb is ample but doesn’t get in the way with excessive head or entendres connected thereto. It reminds me of how HF Double Galaxy Looks, except this shit only gots one galaxy, NEED TO UP THAT GALAXY COUNT SON.

S: This is an earth shattering limit break of olfactory delights, I am left mashing X to execute an ever expanding combo. There is of course the Citra aspects of tangerine and grapefruit zest, sure like you didn’t expect that, but HOLD UP, there is also a sort of Honeydew and a crisp watery melon profile that starts chopping up alpha rails real quick on a jewel case. This is overwhelming in scope and capacity but also adds depth to the old Bells’ hop overload formula. Balanced and excessive concurrently, a work of staggering brilliance.

You don't always need to be massive to put in work. Str8 swole. Mad hoppy striations

You don’t always need to be massive to put in work. Str8 swole. Mad hoppy striations

T: The taste is intensely bright and nimble in a way that heady feels yeasty and sluggish by contrast. If Horny Tubbler is the Tank, this is a nimble rogue casting hoppy DPS all over the place. There is lemon cirtus, peach, apricot, a watery panache that buttresses and fires shots like Ocelot Revolver right into your bittering zones on the swallow. The intense citrus closes a touch minty and herbal with a bittering juniper mixing with the pithy juiciness. I can’t eke out punchlines when beers are this phenomenal, DDB just turns into one of those basic ticker 50 hits a day fan service pages. IT IS NOT MY FAULT.

M: This is more thin and malleable than Heady by a long shot and feels dynamic as a result, closer to Pupil or Nelson really, and those are exceptional ranks to shoulder. It sallies delicately from zone to zone on your palate and cascades crisp like an Anjou pear upon the swallow, like Deadpool backflipping and laying a trail of explosive citrus clusterbombs. UR MOUTH JUST GOT DOMED UP BY DEADPOOL.

pictured above: basic tickers become cicerones overnight after discovering hops

pictured above: basic tickers become cicerones overnight after discovering hops

D: When asked how Michaelangelo created David, he replied “I looked at the marble and removed material until only David remained.” This does the same thing, except it strips down all the extraneous flabby water profiles, the excessive yeasty profiles, the overload od dry hopping, the needless crystal malt, excised honey and all the other bullshit and stripped this down like a roll-caged MR2 ready for the track. It is phenomenal without qualification and you are doing yourself a great disservice by skipping this one, even if it means dealing with rapacious Vermont traders who want Chez $4$ with cans of this, or whateverthefuck.

Narrative: Alfred Hopsdam clutched the radiant emerald amulet with trepidation as the train approached the platform, wisps of steam filling the air with wafts from the local orchards in the swing of harvest season. “Waterb…Waterburry…” Alfred stammered as he presented his entry forms to the elite Alpha Work Academy. The conductor glanced hurriedly at his pocketwatch and nodded, motioning for Alfred to pick up his forest green equipage and enter the cabin. The air inside of the Academy tram reeked of dabber oils, Jamba Juice smoothies, and herbal apertifs being decadently enjoyed by the senior members of the Hop Warriors Guild. One corpulent ranking official dropped his substantial mass onto the bench beside Alfred, “NAMES HOPSLAM, January class, BEEN AROUND HERE FOREVER, sayyyyy, you lookin a lil too thin to ride with us, you sure you on the right train bud? HAR HAR HAR!” His foul honey laden breath belied his true nature, sticky and coniferous. Alfred shook his head and gripped the amulet tightly and felt the clicking of the wheels onto adjoining rails as he watched the apricot trees buzz by with increasing celerity, he thought “they will see soon enough, I will show them all.”

PROTIP: Not everything needs to be barrel aged for you to give a fuck.

PROTIP: Not everything needs to be barrel aged for you to give a fuck.

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Upland Brewing Company Announces Bold New “Expectation Society”

Associated Press
Indianapolis, Indiana

Upland Brewing Company is no stranger to delivering consumers exactly what they want. From their celebrated diverse sour program replete with authentic lambics, nuanced fruited wilds, and universally celebrated Russian Imperial stout program: these Indiana brewers know how to satisfy the most demanding beer palate. Their new Secret Barrel Society is no exception:

http://uplandbeer.com/2015-secret-barrel-society-memberships/

Expectation Society also includes brick and mortar location to pick up purchased beers, for no extra charge.

Expectation Society also included brick and mortar location to pick up beers at, for no extra charge.

In an unprecedented move, early last week Upland announced a bold new secret society, only clandestinely made available to public on a website via press release. “Upland was formed by a glacier, that’s always been our motto, but we don’t intend on moving at a glacier’s pace, probably much faster even,” noted President Douglas Dayhoff after consulting an excel spreadsheet, “our sour program is definitely faster than a glacier.” We were allowed to tour the spacious Indianapolis facility where Dayhoff explained the innovative new program. “Everywhere in Indiana you hear people expecting things, in our brewpub you hear things like ‘I hope local home prices don’t continue to fall’ and ‘God I pray these Pacers get their shit together this year’ and that means one thing: Upland customers love expecting things,” Dayhoff noted as he slipped on a neoprene hazmat suit to enter the brushed aluminum Sour Containment Room, “you’re gonna wanna put the goggles on, the beer will burn your eyes even through the barrels.”

While surveying the intensely acidic potations slowly eating through the oak vessels, Dayhoff explained why hope was such a critical part of Upland’s business model, “we didn’t want to be like all those other breweries that accept upwards of $300 and then just give the consumer beer in return. Where’s the hope in that? Where is the romance? Sounds more like a transaction to me, and that simply is not the Upland way.” Upland’s business model has long been predicated on carnival games, raffles and parlor tricks. “We initially loved the idea of raffling off every beer needlessly, but then we started exploring retail models like throwing a ping pong ball into a fishbowl, knocking over Upland bottles with a softball, things of that nature, but they didn’t prove stable enough for a true reservation society.” Shortly after the polyurethane gloves began to bubble after handling some of Upland’s young lambic, we were led to the marketing strategy room. “What we ultimately decided to sell to the consumer, at the very fair price of $250.00, was the right to hope to be able to pay for a beer at a later date.”

Upland brewers hard at work crafting that authentic Pajontenland lambiek

Upland brewers hard at work crafting that authentic Pajontenland lambiek

The bold new strategy left many market analysts dumbfounded and perplexed that they had not thought of monetizing expectation based transactions earlier. “Now instead of entering a lottery or guessing the number of marbles in a jar to earn the right to buy an Upland beer, we cut that right out with a $250.00 membership which then allows you to give us money. It is exceedingly innovative and the perfect way to distribute our iconic ph2.0 libations to the public,” Dayhoff noted as he administered alkaline tablets to brewer, Pete Batule, as he lay on a cot with occupational GERD.

To ensure that the Upland consumer got the maximum amount of expectation per Expectation Society membership, they have guaranteed the right to pay for AT LEAST 100 Upland sour bottles with each membership. “It really wouldn’t surprise me if some people bought multiple memberships to ensure the right to pay Upland as much money as possible, Indiana residents are no dummies and love paying for the right to expect things,” Dayhoff nodded confidently while monitoring bright red litmus strips. “One red-faced patron Bloomington patron even asked me at our pub, ‘at least tell me I can come here to pick up the beers, please dont ship them, my home life is so sad I-‘ and I couldn’t help but feel for him, so every member will not be inconvenienced with having them shipped within the state to their doorstep, unlike some OTHER barrel programs.”

Nearing the end of the tour Dayhoff directed us to the gift shop and looked lovingly over the shelves of Upland branded merchandise, “this stuff practically sells itself I tell ya. Well I mean, it kinda does when we force the consumer to take it with their $250.00 membership, I mean look at this glass! That’s gotta be worth something right?” Dayhoff quipped and stared at the goblet for an uncomfortably long period of silence, brow furrowed.

"I will prolly buy a couple memberships for tradebait," noted local resident, Daniel Rosenbalm

“I will prolly buy a couple memberships for tradebait,” noted local resident, Daniel Rosenbalm

“One ex-employee noted that ‘Hey maybe actually sell the consumer some beer for upwards of three benjamins, I mean Upland is a brewery, right?’ and I mean, he was subsequently terminated for poor performance, but it got us to thinking. So in addition to the mountains of literally imaginary benefits already conferred, I also put this spicy little rider into the Expectation Society: ‘Other awesome events and benefits we decide to add on, spuriously and with adequately questionable notice, throughout the year for members.’ So if the first deluge of expectation and hope wasn’t enough, HANG ON COLTS FANS, a full year of mysterious hope COMPLETE WITH YOUR MEMBERSHIP!” Dayhoff noted walking around the parking lot, taking in the majesty of the local flora and fauna.

At the conclusion of the interview one employee slid a piece of paper into our hands which noted:

http://uplandbeer.com/about/secret-barrel-society/ ….. shhhhh”

and insisted that the society was of the utmost secrecy.

We will continue to update the consumer as more expectations become available.

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@Willoughbybrew Peanut Butter Cup Coffee Porter, For When You Need both Coffee AND Peanut Butter in Your AM Beverage

This beer is like those clandestine moments in the shower, where you spread your asscheeks and let the warm water run between: you aren’t proud of enjoying it, but there is something refreshing about it you can’t deny. Usually if I saw the word “porter” with that many adjectives bolted on like a late 90’s Integra, I would LOL and keep on getting farmhoused. In this instance, I heard legitimately great things about this LOW ABV, CLEAN, NOT NEEDLESSLY SWEET offering. My c1 fractured under the attempts to reconcile the name with these appraisals. It’s like meeting an interesting, insightful communications major. You cannot comprehend how such a reconciliation is possible.

There’s no wrong way to eat a Reese’s, unless it is out of your cousin’s anus. Let’s review this shit.

Trap all day, sip all night, this is the life of a goticka

Trap all day, sip all night, this is the life of a goticka

Willoughby Brewing
Ohio, United States
Style | ABV
American Porter | 5.50% ABV

Commercial Hand Job:
A consistent award winner and truly unique taste experience brought you only by Willoughby Brewing Company. We start by brewing a robust porter and infusing it with locally roasted coffee and a special peanut butter and chocolate flavor. The result is a beer like no other you’ve had before. Some people say they taste more coffee than peanut butter, others say the opposite. Which is it you taste?

You will get in the damndest scenarios drinking this crushable beer

You will get in the damndest scenarios drinking this crushable beer

A: Alright, this is distinctly a porter through and through and presents beautiful mocha foam like those darkwood cabinets you covet at Home Depot but then you realize you rent a shitty studio apartment. The deep black has a nimble BP oiliness to it that doesn’t coat especially well and washes clean like the filthy banks of the Gulf of Mexico, except you cant help but take a dip.

S: This presents an awesome roastiness in line with Edmund Fitzgerald, a comparison this Ohio brewery is probably sick to fucking death of hearing. Notwithstanding, being put in the ranks of the best is tolerable at worst and this adds a coffee profile and is less acidic roast, more of a South American/civet toastiness like burned rye bread that works well with the baker’s cocoa sweetness from the nose. It doesn’t seem excessively adjunct forward and neither aspect really steals the show or makes the porter sit in the back of the Econoline van with promises of candy and puppies. Everyone gets their turn on the porter bang bus. As far as peanuts go, I have no fucking clue. There is a light almondy presence and a sort of light nuttiness you would get from a malty brown ale, but not like PETER PAN NUTS IN YOUR NOSE status.

I could crush more of this, but Ohio seems so far away

I could crush more of this, but Ohio seems so far away

T: The coffee puts the first foot forward and, while not the most exceptional coffee blend or roast, it works well with the malt profile to provide a depth and bittering basis for all of the sweet madness that is predicated upon it. You need a solid foundation, always invite a 300 lbs man to your gangbangs, it will become clear why. The middle of the swallow has the peanut I was searching for earlier, and the nut is a brackish salty affair that would be strange on its own, but I can swallow heavy loads if it is sweet enough. The sweetness is the chocolate aspect which isn’t exactly like Tootsie Roll, it is more like those greenpeace $4.00 TCHO chocolate bars you usually see lesbians buying at Whole Foods. It’s a classy sustainable chocolate to enjoy in your Subaru.

M: This beer is as thin as Natalie Portman double donging Rachel Zoe. it drinks like a 4% export stout offering and is limitlessly crushable. You ever play Alpha Centauri and look up and 9 hours have passed and you forgot to pick your kids up from swim practice? That’s how this beer is, you drill an entire growler on accident and then suddenly it’s “officer the cuffs are too tight.” The clean swallow with the robust roast is a great combo that can lead to some serious mischief. Do yourself a favor and kennel your pets before you get all up in this mix, that 2L serving size will serve you just find, provided you dont have access to your ex’s numbers. LOL you dont even have an ex, let’s be real here.

This beer is straight decadence

This beer is straight decadence

D: See above, this is staggeringly croosh and even croosh progeny will salute the manner in which it is disposed. Take a crazy crooshable beer like Lagunitas DayTime IPA, then make it a porter, with insane flavors across the board. It is in that realm of drinkability where, after 64 ounce, you start thinking you can do things, like, say you have never fenced in your life, you would suddenly look at the Epee like you know some shit. It’s that kinda beer.

Narrative: Peter Legumee had the worst route out of all of the ice cream trucks in western Ohio. He drove by the DOW industrial chemical refinery, in the section 8 housing suburbs, then closed his run down near the quarry. Nobody was trying to eat a Pink Panther when the air smelled like curry and burning pubes. Then one day, Peter got into his shoddily modifier confectionary-mobile and had a realization: coffee and peanut brittle. He decided that lactose heavy frozen treats weren’t what these leatherneck Ohioans wanted, they needed roast and salt to fuel their lives dancing just above the poverty line. He would roll right up the Dawn Soap manufacturing plant with his pentatonic jingle playing and the men would stream out in their coveralls, dunking barklike shards of peanut brittle into scalding hot V60 cups of Intelligensia coffee. It was a winning combo for the rockbreakers at the quarry too, they even gave him a complimentary fragment of basalt in gratitude. Yes sir, it was a bright day in Western Ohio that day, such that no one even noticed when the river caught on fire, the coffee was just THAT GOOD.

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DARK HORSE NATION: FINALLY the mash-tun cleaning antics TV viewers have been demanding all these years

In case you haven’t heard yet, them old bearded boys of Marshall, Michigan went and done acquired themselves a television show, on the history channel no less. That’s right, for both of you at home who couldn’t get enough of BREWDAWGZ and BREWMASTERS, comes DARK HORSE NATION, a thrilling new TV series chronicling the lives of Michigan brewers attempting to address the stark solipisms of the human condition by running water through crunched up grains. TRULY COMPELLING.

In the fourth episode, VALENTINES HORSE, one of the bearded boys needs to woo a female companion out of her Lane Bryant jumper

In the fourth episode, VALENTINES HORSE, one of the bearded boys needs to woo a female companion out of her Lane Bryant jumper

You may be asking, “what in the fuck does this have to do with history?” Well technically any event recorded in a static medium is HISTORY, so even minutia connected to making SOUR THREE GUYS OFF THE SCALE, is technically historically relevant because it happened in the not-future. Listen, I am no Don Draper, so I will let History Channel give you their spin on this pile of spent grain:

“”In small town Marshall, Michigan, there is a group of life-long friends living out their visions of the American dream. Led by rebel entrepreneur and fearless visionary, Aaron Morse, Dark Horse is a thriving business set amongst a rural paradise. Morse and his team have been making a name for themselves since 1997, when Dark Horse started bottling their unique line of craft beers. Now distributed in 12 states, the Dark Horse crew is determined to turn their business into a household name. It’s diehard fan base even has its own nickname: Dark Horse Nation.”

“However, DARK HORSE NATION is not only about crafting great beer, it’s a way of life. Their recipe for success is as much about experimentation and trouble-shooting as it is self-taught skill and determination. Every week, there’s some new project, from creating outlandish inventions to building additions to their ever-growing compound. Around here, everything is done by hand, the old-fashioned way, or as they like to put, ‘The Dark Horse Way.'”

So TL;DR the first paragraph is essentially an advertisement for Dark Horse. That’s fine, I guess. The second paragraph delves into existential territory and shows you the raw pathos of the show, THE DARK HORSE WAY OF LIFE. This tao of pouring sacks of two row melded with the Vedas of pitching buckets of yeast underpins the SOUL OF THEIR EVER GROWING COMPOUND. At a certain point, when your size 40 husky jeans chafe from the Michigan sun, you reach that third stage of Kierkegaardian development: THE DARKHORSE WAY.

This is how I feel when I get requests from people to talk about fucking BREWDOGZ or whatever show DFH Sam is pandering at the moment.

This is how I feel when I get requests from people to talk about fucking BREWDOGZ or whatever show DFH Sam is pandering at the moment.

But seriously, what in the fuck is this show actually about? Surely they can’t fill up seven episodes with dipshits wearing North Face jackets arguing about the Lions, OR CAN THEY. Here is my episode breakdown of predictable and tired pseudo-reality plot points:

Episode 1 “MEET THEM HORSES” in this episode we meet four dudes with beards and watch them race against interspliced shots of a clock for some reason, and then we get a B plotline where two husky keg washers have a dispute about who sprayed muds on whose S10.

Episode 2 “TRAVELING HORSES” in this episode two bearded dudes pile into a Tacoma and look for like vanilla, or razzleberry or some shit for an upcoming beer. It really isn’t that important but expect minor chords played over a dude looking winsomely at a barrel like “MAN IF THEY DONT GET THEM BURRIES IN TIME WE ARE FIXIN FOR A REAL SITCH!” Also, we meet a female support character who is probably latently degrading.

Episode 3 “EXPANDING THAT HORSE” in this pivotal TWO PART episode we explore the finer points of basic construction, putting brite tanks in place, and some bullshit ticking clock about how CROOKED TREE NEEDS TO START BREWIN OTHERWISE THE MICHIGAN CHOPPER SOCIETY WONT HAVE ANY KEGS. Also Danzig might show up for some reason.

When they cut to commercial, expect some PAWN STARS bullshit facts like “Dark Horse Brewing is located at 511 S. Kalamazoo Ave., just south of downtown Marshall. The location was formerly Wacky Willy’s party store, owned and named after Bill Morse.” The types of facts you can bring up in case you need to avoid ever feeling a vagina.

the episode "Bring your illegitimate child to the brewery" was nominated for several emmays

the episode “Bring your illegitimate child to the brewery” was nominated for several emmays

Let’s be honest, I am just butthurt that CONDOLAMBIC: the Future Rustic Adventure, was not greenlighted. Just a dude trying to decide what type of DME to use, going to Ralph’s for frozen burritos and then siphoning HOA poolwater before the manager finds out. At one point, the crew has to sit and wait while a Daredorm episode is assiduously selected. Moving television.

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NEW VEDEO REVUE: Marskettle Derk Lerd, INCREASED PLADOUGH GRAVITAS brewing tricks

Today we learn brewers triks on how to make water have more pladoughs, then increase the gravitas. Using moscattle, and some secret incredients (REVEALED IN THE VEDEO!) you can make the water pofile like Indiana, until u can save up enoug to move ther.

BREWING SECRATS REVEALS!

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WHAT IS THE GODDAMN DIFFERENCE BETWEEN BOMB AND BIBLE BELT: An inquiry into synthetic knowledge

I have gotten this question a few times and figured since I finally stopped fucking around and ticked Bible Belt, I would address this once and for all.

First and foremost, this is Bomb! (mandatory exclamation point, like P!nk)

HANDS UP IF YOU LIKE ADJUNCT STOUTS WE ROLLIN DEEP IN THAT VIP

This set the world on fire last year and was touted as being an “off-shelf Huna” which is largely true, because Huna should have been off-shelf in the first place. That’s like saying “Holy shit I got laid at a Gundam convention and didn’t even have to pay for it.” If you are dropping 12,000+ bottles, put that shit in distro already, stop torturing the latently racist Floridian populace. Alas I digress.

Whichever one you choose you are going in deep on that 13% adjunct swerve

Whichever one you choose you are going in deep on that 13% adjunct swerve

So this is an adjunct heavy imperial/chili stout with coffee, cocoa nib, vanilla bean and chili. I know what you are thinking “where the fuck is the coconut?” well you can’t get every adjunct in one stout, them’s the rules. So I already noted that this beer is awesome and better than Huna in my full review this was well-tread ground. They ended up making batch after batch of this, showing that Cgiar City has been twisting some cocks for quite some time now.

BUT THEN EVIL TWIN COMES ALONG.

Evil Twin is a band of vagrant European pikers who squat in established breweries and turn out fantastic/overpriced/sometimes shitty beers. Jeppe balls the fuck out, opened a bottleshop, brewed, and was discovered by Brian from 12% Imports. The owner, Brian, was like “Hey Jeppe, what’s ur fukn dream?”

Jeppe was like “I think my dream is endless actually.”

Then the dudes at Prairie were like “hey we already have this wildly successful stout from last year, wanna take your base beer and basically rebrew it with a different label?”

and Jeppe was like “I am definitely one of the most adventurous people that I know.” [FN1 – http://craftbeercoach.com/brewery-biography-jeppe-jarnit-bjergso-of-evil-twin-brewing/%5D

Chase was like “that’s chill as fuck, grab that mash paddle, Captain Adventure.”

So essentially, Jeppe is not a “brewer” per se, he is an intellectual property generator, a recipe creator, a flavor alchemist, a Danish twin who will grind your palate like a fresh sybian on the highest setting.

If you skull a few of these, you will probably end up in deep shit

If you skull a few of these, you will probably end up in deep shit

So what the fuck is Bible Belt then?

A RADICAL DEPARTURE FROM A PRE-EXISTING BEER

A RADICAL DEPARTURE FROM A PRE-EXISTING BEER

So the base beer is different, but with a similar abv, and similar adjuncts cacoa nibs, chilies, vanilla, and chocolate. So one has coffee another has chocolate, “WHICH WON IS FUKN BETTER THO DDB?”

Even More Jesus has a slightly thicker consistency, coats a bit better, and ratchets the chilis back. Bomb is more akin to Huna where the adjuncts seem to be on full display with chilis and the coffee notes taking top billing. I prefer Bible Belt, but again this is like preferring a Camaro to a Challenger, it’s the same full throttle balls to the wall imperialism you are expecting, just with minor nuances. I wish I had more to say about this but that’s the long and the short of it. Maybe when I get my online Certified Beer Server certification I will have more adjectives for you.

The short answer: they are pretty fucking similar. That is to say, two amazing offshelf beers that are quickly becoming the Dogecoin of the beer trading world. “BA Derk Lerd? That will be 8 bottles of Bible Belt/Bomb.”

Seek them both out, or wait until Huna hits distro next year and give up 2x$4$ brewery-only releases to Tampa traders. Either way.

1

BREAKING NEWS: Pliny the Younger Declared Incredibly Rare, VINNIE CILURZO stands in OWN LINE FOR HOURS FOR A MERE TASTE

As if today hadn’t seen enough hard-hitting, solar plexus shattering news, DDB HAS AN EXCLUSIVE BREAKING STORY BROUGHT TO YOU BY CBS SAN FRANCISCO:

http://sanfrancisco.cbslocal.com/2014/02/07/pre-dawn-swarm-hits-santa-rosa-brewery-to-sample-rare-pliny-the-younger/

According to the video and article, co-owner and brewery founder Vinnie Cilurzo is ecstatic to try his own beer; so much so that he stood in line outside his own establishment, despite having keys, for over 8 hours just to taste Pliny the Younger.

If you thought Zwanze was rare, imagine not even being able to taste your OWN BEER AS THE BREWER: that is how limited this precious potation truly is.

The article even interviews an early 20’s Vinnie Cilurzo in the video, showing his enthusiasm for a beer that he has brewed for years, seemingly since before he could legally drink based upon the footage provided.

The article goes on to add:

“It’s supposed to be some of the best,” said Vinnie Cilurzo, who was first in line at 6:45 a.m. Friday. “We’ve been standing here since about 11 p.m. the night prior.”

I don’t see Patrick Rue standing in line to try Wineification, to try this TRIPLE IPA YOU GOTTA GO BALLS TO THE WALL IN RARITY. This is a clear example of a growing inability for brewers to be able to taste their own beer, making them resort to standing in lines or trading with customers, often switching places at the cash register to organize traders with the customers themselves. A truly epic day indeed.

The article closes with very sage words from the traditionally modest Cilurzo:

“Get it while you can, definitely,” said Cilurzo.”

UPDATE: CBS San Francisco has just been awarded a fact checking journalism award for their exemplary work on this piece. A magnificent day for beer and telecommunications at large.

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Tom Tarry is the Beer Czar of the Interwebs

You do not fuck with Tom Tarry. I know you are probably thinking “who in the name of taint sweat is Tom Tarry?” oh, I don’t know JUST THE SWOLEST FLEXER IN THE RESULTS GROUP:

http://www.showswithresults.com/About-Us.html

If I have learned one thing recently, Tom Tarry will kick your nutsack inside out and turn it into a nice set of inverted ovaries if you attempt to talk shit on any of his beer events. Last week, FujonTap posted a satirical post calling out shitty beerfests:

http://thefuj.com/2014/01/28/i-love-shitty-generic-cookie-cutter-beer-festivals/

In the original post, he used a photo that is ultra-copyrighted, def. not subject to fair use, completely private jpeg that wasn’t even available for viewing by everyone on the entire fucking internet. Except it was. Despite this, Tom Tarry turned off his Scandal marathon and hit the streets for some serious n0x litigation pumps and posted this:

OH SHIT THE MIC HAS BEEN DROPPED SO HARD THAT IT HAS EMP'ed ALL OTHER MICS IN EXISTENCE

OH SHIT THE MIC HAS BEEN DROPPED SO HARD THAT IT HAS EMP’ed ALL OTHER MICS IN EXISTENCE

Needless to say, the owner of the company that hosts shitty beer events anomalously has a shitty sense of humor. The congruence is noteworthy. At first blush, you know Tom Tarry is a hard as fuck computer hacker because he tells you that he “took a photograph” of the webpage. I would like to imagine him fumbling for his Jitterbug and flipping open the 1.2mp camera. Maybe that’s why I like Jitterbug as a company:

One bag of Werther's Originals included with each phone.

One bag of Werther’s Originals included with each phone.

Now, I don’t know how to business, or even do event, but I am pretty confident that public relations are a large part of advertising, event planning, or whatever these services are:

http://www.showswithresults.com/Services.html

I am pretty sure that trying to put a blog owner in a fully nelson and give his cock and indian burn over using an image might not come across favorably for your company. When I saw the Fuj post I was like “alright, he has a point here” but shit got Ray-Bans levels of realness once Tom Tarry entered casting Ultima and legal lawing so hard. It took a normal blog post into an epic litigation cage match, where one of the dudes happens to come across as the adopted school bully with anger issues. Tarry lights up poor old Fuj and notes “You are an embarrassment to the craft beer industry. Fortunately, you have no followers.” Well guess, what, DDB does. In what pundits are calling the most graceful self-effected cockstomp of recent memory, Tom Tarry now has plenty of exposure for his beer events, none of which you previously gave a single fuck about, largely due to the fact that you aren’t some snow stacking mouthbreather n00b in the beer world.

Peep this event game for a second while I prepare to get sued for linking to Tom Tarry’s event:

http://www.albanywinterbrewfest.com/Index.html

Alright, that acrimonious ass voice you hear? You can’t fucking turn it off. Isn’t that amazing! Man I wish they would loop this voice telling me exactly what I am already reading. SUCH MARKETING. I am confident that in between getting a bite to eat and listening to a blaring Irish band, I will learn quite a bit about craft beer. This single festival will further craft beer immeasurably. When a stone drunk 61 year old collapses in his Albany apartment and settles in for some Totino’s Pizza Rolls and Duck Dynasty without a single memory of what the fuck he just drank, it’s like the birth of the next Jean Van Roy.

I linked this from this Swedish blog, http://kidapusen424.blogg.no/dagen_i_dag_3.html, and now I am currently facing international warrants for my arrest.

I hope it was worth it.

Sadly, I have to hide behind my blog so I can’t attend February 8th’s tryst at the Armory. I am confident that when someone demands to MEET ME LIKE A MAN FACE TO FACE that the discussions are going to be fruitful and nuanced. But do I wear my three-button coat or tails?

At the end of the day, if your business strategy involves coercion, tacit threats, public shaming, displays of unrestrained anger, insults, and baseless accusations: I need you. Tom Tarry, Dontdrinkbeer is just getting its legs but you are just the type of person I need on board here on the editorial staff. The next time I have to field some dipshit emails from someone telling me my glass wasn’t cold enough, we can just set up an informal mediation conference where you man-to-man the fuck out of them. Show them DDB means business.

Also, all of the foregoing is the opinion of DDB, so before Tom Tarry starts lubing up his fleshlight and dreaming of all the litigation splendor that is going to be forthcoming, his camo jetski he will purchase with the settlement proceeds, and all the fanfare attendant thereto, he should talk to his legal counsel. I am not making any statements of fact about his business other than I feel that he is a tactless labiamouth who makes shitty websites which accurately portray his shitty beer festivals. That’s all.

IF YOU WANT TO MEET MAN TO MAN TO DISCUSS THE MERITS OF DEFAMATION LAW AND LIBEL PER SE STANDARDS YOU CAN MEET ME AT THE SHAKEY’S PIZZA IN RIVERSIDE I WILL BE CARRYING MANY LEATHER BOUND TOMES EAGER TO EDUCATE YOUR FACE ABOUT ANTI-SLAPP MOTIONS, SUPPRESSION OF FREE SPEECH, AFFIRMATIVE DEFENSES TO SPURIOUS LITIGATION AND MALICIOUS PROSECUTION UNDER THE DIGITAL MILLENNIUM COPYRIGHT ACT. We will go man on man.

Since Mr. Tarry doesn't want his photo used, I drew him in MS Paint vomiting on the First Amendment.  Now it is art and therefore protected.

Since Mr. Tarry doesn’t want his photo used, I drew him in MS Paint vomiting on the First Amendment. Now it is art and therefore protected.