In a beer scene increasingly dominated by monoculture acid bombs, trubtastic slurrycans, and flabby batterwater, many iconic beers have fallen by the wayside. New palates have neither the time nor attention span for these outdated beers from the past. These beers represent the educational arc that many beer enthusiasts would imbibe on their way to honing their palate. We now exist in an instaRone paradigm, where learning is passe and not knowing is vulnerability. Now the beer journey begins and ends with a 16% double barrel pastry stout and new beer palates don a jaunty expert cap and instantly dislocate their rotator cuff patting themselves on the back.
As a result, these are the top 10 beers that New Money palates will never drink:
Brassiere D’Orval – Orval
Good luck trying to get someone from the 2017 BJCP class to open one of these. A Belgian beer that isn’t lambic hypewater? That will nerf your IG engagement. Once you tell them it is also a pale ale, watch their Supreme bucket hat sink lower as they try to reconcile why they would drink this classic, genre-defining beer, let alone age one.
Hair of the Dog – Adam
A hoppy old ale that isn’t even barrel aged? “So it’s like, J Wakefield Wilderness in Paradise? Where that fruit at tho?” They will inquire. This classic beer from the 90’s is akin to dusting off a Zip Disk and explaining that “AT THE TIME 100mb was quite a lot!” The layers flavors of tobacco and caramel are an old sage pressing a Zune into their palm and attempting to explain a pre-Wakefield existence.
Brouwerij van Steenberge – Gulden draak
If you thought getting someone who listens to Lil Xan to drink a BPA was hard, wait until you foist a Belgian Dark Triple on their unwilling palates. The nuance of a boozy ester-driven beer will confuse and disorient someone if LANGST was the closest thing they have enjoyed. Fold your arms and watch them start playing Fortnite on Switch as you try to explain how the beer is refermented with Bordeaux wine yeast. It’s too late, they’re recording a Music.ly lip synching Charlie Puth while chugging some Other Half cans. You’ve lost them.
Alesmith – Old Numbskull
A hoppy barleywine: your task is futile from the beginning. Modern palates want a 12 plato finishing “barleywine” that drinks like a caramel frap stout. It better be pitch black and taste like liquid turbinado sugar. Worse still, you’ll be subject to the tired refrain of “AGED IPAS ARE BARLEYWINES LOLOL TROOF #MOOD” as the new money ticker cackles in his Yeezy Boosts having employed a timeworn bit of levity passed down to him on high.
Fantome – Saison
A neophyte beer nerd will wince at Fantome saison and wonder what went so wrong because the pH isn’t even below 3.0. You will have to turn off CrunchyRoll and try to explain how esters are important and why the bottle is green. It’s too late, they don’t want to hear about the Ghost, they have already logged into Discord.
De Dolle – Oerbier
“This is a strong dark ale? It’s only 9.5%” they will scoff in their Diamond Supply Co. hoodie and dump the 2oz pour from a filthy taster glass. This beer that shaped so many intersubjective notions about aged beer and nuanced “high gravity” ales will not be compelling to anyone who grew up watching Ed Edd and Eddie. They will expertly describe this as an IMPERIAL RED on Untappd and drop a hot 120 character review before firing up Soundcloud and cracking some Hoof Hearted cans.
Great Lakes Brewing Company – Edmund Fitzgerald
One look at a “porter” and that paper thin abv and you already lost the modern consumer. What is even the point when porters are supposed to be at least 12%+ abv and component barrel aged. A nuevo dinero palate will likely correct you and note that this beer is actually a black IPA, another style they do not drink. The final nail will be the realization that this is sold in six packs, the death knell for any neo-cicerone hype beast who thrives on loss. “Mults drive secondary down bc then ppl have more products to flip, the 1pp stay on that stable gain”
BFM – Abbaye De Saint Bon-Chien
First, attempt to explain what a Biere de Garde is. Second, watch them recoil when you explain that $22.00 used to be an “expensive” beer. Finally, break down that this is a beer for aging and they will respond by noting that razzle slot values drop over time. It will be a complete waste of your time to engage someone with a “sour” beer that doesn’t fully recede the gumline and compel twitching along the orbital socket.
Bassiere Du Di Ciel – Peche Mortel
The countenance of that jejune face will slide when the instaRone realizes that this coffee stout is not even barrel aged. NO KOPI LUWAK? NO GEISHA? He will protest as though he knows something about underlying coffee roasts. Watch this sad communications major drop to the knees of his Rag and Bone joggers when he sees this beer is only 9.5% abv, a session stout, a waste of Tumblr space.
Russian River Brewing Company – Consecration
At first when you mention “barrel aged sour” a new money floccboi will be all on board, pulling hard on that dual coil vape talking about these sick kettle sour berliners with unfermented fruit puree that his boy Trevin bought that blew up in his Scion TC. Then when you note that this hits shelves, the sadness will sink in. What’s even the point if other beta casuals have tasted it? You’ll likely be met with a rejoinder of “Honestly, I don’t fuck with Dark Sours ever since Pulling Nails 6 brah.” Any attempts at explaining the currant and pedio interplay will be drowned out by tattered Beats by Dre headphones pumping an Alesso playlist.
The upshot of the dystopian reality of dudes getting chondromalacia waiting for DDH trubcans is: things can steadily improve, breweries will continue to craft nuanced, amazing beers that none of this segment will ever drink. I for one welcome our new Razzle overlords.
5 thoughts on “Top 10 Beers That New Money Palates Will Not Drink”
Wow. That’s a pretty awesome list of beers.
Great list of brews.
Nearly ten years ago …
Nailed it, bruh!
Thank 👏 You 👏 For 👏 This 👏!
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