Ok it should come as no surprise that the world of beer “reviewing” has taken some regressive steps lately. These millenials what with their RAZR scooters and Tmobile Sidekicks, they don’t have the attention span to drop 900 words and an obscure narrative fleshing out the nuances of a beer. When the beer blog boom of the late 2000’s went beer blog bust, DDB did its best to make sure to degrade things further by presenting incoherent, prosaic reviews with almost no substance.
BUT NOW BEER REVIEWS ARE TAKING THINGS A STEP FURTHER: TWITTER BEER REVIEWS.
If you can’t be bothered to enter a single digit review in BA’s page traffic app, and Untappd seems too daunting, just toss 140 terse characters onto Twitter. Abbreviate adjectives, smash words together, you dont even really need to spell the whole name of the beer out, that wastes precious characters. This is the future of beer commentary brb rvwn Pppy V W, G I Rre b2,:
brbon, chclate, nose, oak, brl, dry, ccoa, nilla, cNut, mFeel long, swt, gd br, wld drnk agn.
Gotta save space for them hashtags to drive up engagement. BAWSing on the beer scene so hard in 2015.