SAN MARCOS, CA

Exciting new developments are abuzz at the Lost Abbey brewing facility today as workers feverishly stack newly sourced Tequila barrels from Tequila 30-30, a local distillery. Avid beer connoisseurs have been coming by the brewery regularly to watch a filthy potation go into even-more wretched barrels. “We are hoping to brew a strong ale on agave aged in Tequila barrels. The intent here was to put something together that would cripple the beer buying industry for years to come and release a landmark brew that no one could seriously agree was worth a vial of dog shit,” Tomme Arthur declared as he poured gallons of agave nectar right into the boil.

Local beer enthusiasts were still reeling from the recent Sede Vacante release and expressed even more excitement about the forthcoming release. “I hope that it is horrible, like worse than undrinkable,” San Marcos local, Chase Eddinger, declared. “I was kinda unsure after paying $35 for a bottle of a dead flat barleywine last weekend, but, I am hoping this next beer will make me hate all beer altogether.” The Lost Abbey staff met Thursday to discuss potential options to completely halt the sale of high end beverages and drew the conclusion that the fusion of a horrible tepid base beer aged on Tequila oak would be just the right path for the second fiscal quarter.

“We have been working tirelessly to make sure people stop buying not just our beer, but completely quit beer in general,” marketing manager, William Koning noted, “after releasing a $450 Guitar Center box filled with questionable blends, we alienated our poorest customers, now 2013 is dedicated almost entirely to ‘Operation Palate Genocide’ and this new Tequila blend looks to be entirely on mark for our goals.” The elaborate marketing plan was enacted in early 2012 to cut down on the number of customers entering the craft beer hobby and to ensure a viable future for reviewers and collectors alike.

“We said to ourselves, ‘Hey people love Duck Duck Gooze, they really liked Cable Car Kriek, we really gotta amp down quality, raise prices and get rid of some of these would-be consumers,” William Koning noted while demonstrating the anomalously soaring profits on a white board. “We want craft beer to be around for a long time, we can’t expand to meet demand, so making people think craft beer is a complete joke and/or waste of time was really the only viable option for the industry.”

Lost Abbey employees were seen hollowing out ripe gourds at press time and filling them with Riunite Lambrusco for an upcoming $50/bottle, 24 per person limit beer, release date to be announced. “We really stopped asking questions sometime around 2011, they know what’s best for the industry,” assistant brewer Michael Wilkerson commented while washing inexpensive Italian wine off of his forearms, “I don’t even drink beer anymore, and hopefully other people will be able to share that joy when they taste the fruits of our hard labor.”