Step Right Up and Watch @SaintArcherBrew Commit P.R. Suicide, Live in Front of the San Diego Public

Update: Saint Archer recently issued the following apology on 5/6/15:

  

Oh man, sometimes you gotta password protect the old Compaq laptop to keep the barrelwashers and interns from getting access to the brewery Instagram account.  In case you missed it, Saint Archer dropped a cold brew/menthols/tikka masala deuce right in their marketing jeans last night:

Someone is getting written up for using the company computer for this one

Someone is getting written up for using the company computer for this one

Here’s the link if you have an aversion to clicking things: http://imgur.com/hCYfkGx WAIT FUQQQQ

So of course it has since been deleted but the sum and substance of the exchange was this:

1) Saint Archer baits followers by supporting the Dodgers (they are a form of sports assemblage, united to hit runballs and acquire points)

2) San Diego contingency loses their shit because sportsball is super srs

3) St. Archer proceeds to talk shit on other breweries, PetCo Park, the Padres and other beer related athleticism.

4) The septic tank overflows, merging with an F5 tornado, and the shitstorm is complete.

when the reader comments start kickin innnn

when the reader comments start kickin innnn

So the logic was, “The Dodgers buy more of our beer than anyone else, go support the Dodgers” which makes sense on paper, until you realize that people readily will twist their nutsacks at the mere mention of another sports team, let alone the sworn rivals.  In what could have been a simple gaff, the brewery trudged on into the murk and the mire of addressing sports fans with this logic, getting kicked square in the ovaries with every passing exchange.

MY FAVORITE DRAFT PICK IS THE ONE THAT ENDS UP IN MY GLASS NOMSAYIN

dont run. dont sports. just Darklord.

dont run. dont sports. just Darklord.

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4 thoughts on “Step Right Up and Watch @SaintArcherBrew Commit P.R. Suicide, Live in Front of the San Diego Public

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  4. Pingback: Craft Beer Company Suffers Public PR Nightmare - Viral Buzz Word

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