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@santeadairius Cask 200 On Strawberry, my fraises are so juicy

First ale apoth and now this. Jesus. Just staggeringly good, like I now walk with an affected gait.

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It’s like if Elsa from Frozen just got stick strawberry juice everywhere. Berry that goes beyond the olfactory, a juiciness that lingers and doesn’t kick in too much acidity, as a result an intense farmhouse musk but with a great fruit character .

Nose is straight farmers market , tongue kissing with fruit roll up mouth, biscuity lactic body that is turbid and messy, but awesome through out.

This 750 ml disappeared. No regrets.DLL.

Highly recommended. Perhaps one of the best Sara offerings to date

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DDB Declared “Witless Apologist” and “Sign of the End Times” by Noteworthy Beer Author

Wait hang on, did I say “noteworthy beer author?” Let me rephrase that with “myopic blogger with a shittier page rank than DDB.”

CHECK OUT THIS HOT EDITORIAL FRESH OUT OF THE POT:

HE’S GOT OPINIONS ABOUT HOW THE BRUERY HANDLED THE RECENT INFECTION AND A SMALL GROUP OF PEOPLE ARE ABOUT TO HEAR ABOUT THEM

LOOK OUT: witless apologist coming through

LOOK OUT: witless apologist coming through

Let’s couch bashing this old timey Pepperidge Farms website for a moment and address the substance of what Mr. Alan McLeod is saying:

1) new breweries are having problems with quality control
2) The Bruery took an active stand against quality control (by offering consumers the option to purchase something with full disclosure)
3) The Bruery should have outright dumped all of the beer and not allowed customers to exercise any choice as to whether they wished to purchase the product, fully-informed or otherwise
4) He also makes this final point:
“If it is good enough for big beer and the jet setting purveyors of sucker juice to suggest that if “a beer drinker has a bad experience, they are just going to go back to companies they know and trust” it is also worth the same pile on when an established brewer is passing off unstable and unintendedly sub-par beer – even at an embarrassingly inflated discount”

You may also notice that this sentence has 66 words in it, an out-of-context quote, no fewer than three independent clauses, the word “unintendedly,” and, most importantly: doesn’t make any fucking sense.

So let me try to dig in and break down the dollop of levity that I whipped up in the ole DDB kitchen yesterday, since this author wants to grind on a straw man.
I am in favor of full disclosure from breweries: when they fuck up, when they have relevant information, even when it wouldn’t matter to 90% of the craft beer world. Giving a consumer a transparent appraisal of your product and then leaving the decision up to them is not “sucker juice,” it is leaving autonomy to the neckbeards to decide whether they want a $20 bottle of lacto porter or 3 issues of Barely Legal. I like that they have that choice. I do not like that the beers were infected and I didn’t dust off my “FUCK QC” foam finger for this issue, if people want to buy the beers, then let them.

People should be allowed to make their own shitty decision, no one is apologizing for them

People should be allowed to make their own shitty decision, no one is apologizing for them

Making a blanket statement about new breweries in general is myopic and leverages Goliath to fall onto David. The Bruery is not a new operation, nor are they undercapitalized, nor are they some novice in the beer game. They have produced some world class beers and maintain one of the largest independent barrel aging programs in the United States. To give them a condescending pat on the head, call them “charmingly high billing” and “put on [their] big boy pants” warrants qualification. Not from them, from you Alan McLeod. I am not here to apologize for Bruery infecting a beer, I am here to take a look at your qualification for making any judgments about their products.

On his own admissions he “[is] not out of pocket because [he has] not been impressed with any offerings [he has] tried by the brewery in question, chalking down the muddle to trucking beer across a continent.” What in the fuck is this guy even talking about? A massive barrel aged beer like Bourbon Barrel Bois was somehow skunked in transit? We are given no context for the opinions presented beyond a quick wash, “I have, thankfully, no skin in the game.” More apt, this guy has no fucking knowledge in the game of Bruery offerings. If you haven’t tried the best offerings from a brewery, maybe you should either 1) shut the fuck up with blanket statements about all of their products or 2) qualify your shitty opinion with “I have had only Mischief and Rugbroad, I don’t seem to know shit.”

FATALITY: JANKY KANO WINS.

FATALITY: JANKY KANO WINS.

It’s fine not to know what the fuck you are talking about, but characterizing the DDB post as some kind of apology again, makes no fucking sense. If you want to talk about consumer responsibility, the choice is very binary: buy it or fuck off. It is as simple as that. I read the Bruery email and was like “wait, should I buy this?” and then the second question arose, “perhaps I should just fuck off.” This guy is not even in the Reserve Society, has no fucking ability to even buy the beers he is railing against, no knowledge of the products in question, and instead we get some autoerotic quotes like, “I avoid this sort of problem by educating myself well in advance, by knowing how the world works.” Oh shit, throw me a rope down from your Ivory Tower because the rest of us have no idea what we are doing. We simply cannot make informed decisions like you can, Alan McLeod. We need to enlist the help of The AUTHOR OF “THE UNBEARABLE NONSENSE OF CRAFT BEER – A RANT IN NINE ACTS” I am not shitting you.

Bottom line: standards do matter. The Bruery offered up a product with a full disclosure of their own knowledge and allowed consumers to make their own decisions. No one is applauding the infection. I have yet to find a single person who read the email and was like “this is fucking tight, $10 off.” We all understand the circumstances and the transaction presented because we are fucking adults. We don’t need some interloping third party to explain to us that a brewery should dump infected beer. I can understand that without a rant in nine acts because I am a fucking adult.

The ultimate irony is being called a “sign of the end times” by a noteworthy blogger from the past, who remains less relevant in today’s continually-evolving beer culture.

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NEW VEDEO REVUE: Marskettle Derk Lerd, INCREASED PLADOUGH GRAVITAS brewing tricks

Today we learn brewers triks on how to make water have more pladoughs, then increase the gravitas. Using moscattle, and some secret incredients (REVEALED IN THE VEDEO!) you can make the water pofile like Indiana, until u can save up enoug to move ther.

BREWING SECRATS REVEALS!

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LOL at the butthurt regarding Bruery’s full disclosure about these infected porters.

So the Bruery announced today that their imperial porter collaboration with 3 Floyd’s might be infected, and basements shook with rage as sausage fingers pounded on their COMPAQ keyboards.

Some would call this entitlement, people being pissed about not getting their money’s worth out of a $300 – $700 club, and that’s fine, but you also joined a $700 club for beer, so I am pretty sure you lost your 14th amendment privileges at that point.

Others might think that this boils down to some crazy profiteering, from a brewery openly acknowledging flaws with their product…and warning their customers…before it is released for sale. I can’t really address that without colorful pie charts and clips from Yo Gabba Gabba, so I will move on.

I like the fact that, were this released the other way around, 3 floyds would have tossed it into their generic 750mls, hand numbered it, charged $50, used a lottery system, then later not used any lottery system and just sold it at the brewpub, and then ignored patron’s complaints after the fact when it was discovered that they sold a clearly infected beer at a huge markup.

oh and Indiana traders would ask for V012, etc.

Thank God we avoided that result.

I guess you could try and have a field day complaining about QC, but the Bruery was upfront about it, like a classy escort that lets you know she has HSVII but she is not currently shedding. And like a classy escort, knocks a few bucks off the fees.

If you don’t feel like doming a 15% porter within a couple of months, maybe you are a raging pussy? Maybe let the real drinkers pass through while you as picking up scattered Midols all over the ground.

sometimes i ask, "WHY WOULD I WANT TO SEE THIS SHIT?"

sometimes i ask, “WHY WOULD I WANT TO SEE THIS SHIT?”

I think we can all agree: yes it is shitty that the porters became infected. Here are a few solutions used by other breweries:

1) “we pasteurize the beer, sell it online in a fire sale, don’t make enough for even half of our reserve members” – Cigar City rocked this amazing strategy and people were still drinking their cum off of glass plates. It sold out instantly.

2) “Don’t tell them, maybe they wont know, we cant be responsible for beer held over time” this is the usual whipping post for smaller breweries that have zero fucks to spare. Dark Horse rocks this shit all the time, changes a label a bit here and calls it a day. SOUR OLD ALE YOU SAY? SIGN ME UP.

3) “We are gonna sell this beer, if people don’t like it, allow them to potentially abuse our marketing department and do a full refund across the board.” This is classy as fuck, but not really realistic. Bruery did this for Cacaonut and the other beers and people not only rocked full refunds, but then still bitched about how they could spend their refunds for beers they may have enjoyed or traded away. CCB pulled this white knight move for Huna day and you can basically do anything short of lighting pug puppies on fire as long as you have an apology like this. Noble, but expensive as fuck.

4) “OUR BEERS ARE NOT INFECTED, that BA Stout is supposed to taste like merlot and have a 5 finger head.” This is a classic move from the smallest of breweries, it essentially shifts the onus onto the customer for buying them in the first place. I love this one the most. YOU DONT LIKE THAT FUNKY BUDDHA BOTTLE WELL MAYBE BEERS ARENT MEANT TO BE DRANK OVER 5 WEEKS AFTER RELEASE? Basically shaming people for not drinking things immediately is dope as fuck. A certain East County San Diego brewery might be implicated in this cadre as well.

5) “This is potentially infected, sorry in advance, no refunds but at least we are dealing it straight.” I remember this going down with Hellshire II and we had the same bowlegged sore nutsacks complaining. I prefer this approach the most: you wanna spin the black circle? God ahead, we warned you.

you could complain about shit, or you can look at this pic of baby otters. choice is yours.

you could complain about shit, or you can look at this pic of baby otters. choice is yours.

So is a brewery to do? For every million they make, more complaints ensue. I guess the underlying moral is that complaints from husky beer nerds are kinda like hearing sobbing from attendees at the Farscape/Babylon 5 convention: literally no one gives a fuck about them. This is the razor edge of 1 percenters in a hobby predicated on consumables. Until there is craft ice, this is the absolute nadir of hobbies and I will continue to treat them as such.